The Microsoft hype machine is working overtime to push Xbox One sales, and to put the system in your face at every opportunity. We were treated to 2 (TWO) Xbox One commercials in the pre-trailer entertainment at our local theater a week or so ago, and the commercials have been on-stop on TV, podcasts, radio, and even my Kindle has push ads showing up. It is apparent that Microsoft wants everyone with eyes and ears to know one thing: The Xbox One is here, and it is available for sale EVERYWHERE. The problem is, consumers seem to be well aware, and just don't care. They are too busy trying to find a PS4. Six weeks after the launch of the PlayStation 4 from Sony, and it is still outselling the Xbox One system almost 2 to 1. Yesterday, an analyst at Baird Equity Research who has been tracking the overall sales at Ebay this holiday season reported that, “[It] looks like around 65k PS4s and 33k Xbox One’s have sold on [Ebay] to-date.” This jibes with Ebay’s official figures, which pegged first-weekend sales of the PS4 at 10,000, and first-weekend sales of the Xbox One at 7,000. For comparison, the Xbox 360 sold 326,000 units in North America in its first two weeks, and around 40,000 units on Ebay in the first month.
These numbers for Ebay sales are statistically relevant to Equity Firms and Retailers because they generally reflect supply chain issues for a product. If a product is a hard commodity to find in the retail market, it's value in the "who wants it the most" scalper market on auction sites rises. Analysts with several firms have attributed the current sales predicament with Ebay as a result of low stock in stores, thus stating the inflated sales of PS4's to be a supply chain issue and therefore an anomaly. All that messy noise pushed aside, one can examine real marketplace facts: When a product has a massive stock available to consumers (Product A), and is still being outsold by a product that is relatively hard to find (Product B), then one is simply far outselling the other. Which is directly attributed to consumer demand. Period. Having visited several local retailers in the area over the last week, including Best Buy, Target, Walmart, Gamestop & Kmart, we noted that every one of these stores had a healthy supply of Xbox One systems ready and available to sell. Only 2 had a PlayStation 4 , and in both cases, they only had 1, with a person claiming it on the spot. That is clear evidence that when presented with an option, both systems readily available for purchase in front of them, consumers chose to purchase a PS4.Looking for one yourself? Check the stock tracker HERE.