Netflix demos 4K content...

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Netflix has posted a test sample of 4K quality video today for consumers to preview. Netflix had made it clear this year that in the next 2 years, they want to be serving 4K video to customers, and eventually to become the main source of 4K video anywhere. This is a massive undertaking, considering 4K or UltraHD (UHD) video is 4 times the resolution of Full HD (1920x1080). The problem is that, considering the state of consumer broadband in the United States, most households are barely able to stream 720p movies reliably, let alone 1080p. Jumping to being able to stream 4K seems like a pipe dream.  The average Internet connection in the US is still 10Mb (US Avg: 8.6Mb), This is a big problem. Web served 1080p, and even 720p content is so insanely compressed to be served by services like AppleTV, Netflix & Amazon Video that it is packed with artifacts, so much so that it is far from HD content anymore. While Netflix serves full HD content currently, between connection quality, latency and lag issues, few consumers enjoy entire movies in full HD. The problem is not Netflix. Not by a longshot. The abysmal US broadband market is the problem. And if 4K streaming is going to become a reality, it needs to beef up quick. Netflix is preparing to launch the world into another era. There has already been a huge debate in the entertainment community about how to serve 4K content to consumers. The world's first 4K movie available to consumers, TimeScapes: Rapture 4K is available on Director Tom Lowe's website, and the movie is a massive 160GB Download. There is no set standard for how to deliver 4K content to consumers yet. And with this move, Netflix is creating a distribution channel for a market that doesn't quite exist yet. With Ultra HD Television sets poised to see significant price drops during Christmas 2014, and to be the hot item of Christmas 2015. Netflix has some time to hope US broadband carriers improve their offerings to consumers, before it ushers in a brave new world of gorgeous UltraHD content.